Do you know DOOH?

Fox Lorber

Apr 22, 2024 — 1 min read

You go into any major city today and you'll find enourmous digital screens all around you.

Times Square in Manhattan.

The Sphere in Las Vegas.

The Burj Khalifa in Dubai.

This is not by accident.

Ad space and programmatic has been revolutionized due to technology only in the last 20 years.

These massive screens are generating millions upon millions in revenue for Fortune 500 companies and brands of the like.

The advent of digital real estate has been here for some time and it's called DOOH.

DOOH which is an acronym meaning Digital-Out-Of-Home is basically massive screens of ad space.

Some of the most extreme examples I mentioned above and these ads are notable for building credbility, trust and generating mind share in the subconcsious of any person to witness them.

If you're thinking about trying out a new marketing channel and want to build more trust with consumers, DOOH ads are a great option.

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